Podcast

Inside the RGM arms race: How AI is rewriting pricing, promo, and profit

Watch episode 4

Dec 10th 2025 | Episode 4 | 35 mins

Reimagine with AI

AI is redefining how CPG companies approach revenue growth management (RGM) - reshaping pricing strategies, promotional effectiveness, and retailer collaboration with unprecedented precision.
In this episode of Reimagine with AI, Michael Healy, Head of Revenue Growth Management at BAT, breaks down how AI is transforming pricing, promotions, and consumer analytics across some of the world’s most complex and regulated categories.
Michael has built RGM capabilities at PepsiCo, AB InBev, Reynolds, and now BAT. Few leaders know more about how AI and data science are reshaping the way CPGs grow profitably.

Key topics covered:

  • The evolution of RGM: diagnostics → prediction → prescription
  • Why computing power & abundant data is new competitive advantage
  • How AI enables granular store-level pricing & assortment optimization
  • The truth about AI-driven pricing: not quick, not cheap, and not easy
  • How to balance algorithmic precision with regulatory and brand constraints
  • The organizational barriers to embedding AI in RGM and how to overcome them
Supply Chain

Our podcast host

Imteaz Ahamed

Host | Ex- Reckitt

Imteaz Ahamed is a data-driven leader with 20 years of experience in eCommerce and marketing. He helps enterprises drive business performance and create competitive advantages by deploying digital strategies, developing innovation roadmaps and global operating models. He is also a podcaster and an international keynote speaker.